Deeper design thinking for strong, soulful brands

The logo mark for Ria Gleeson Concept Design on a dark grainy background with sharp lines and shapes

My values

strategy

collaboration

transparency

function

good design

Hi, I’m

Holly Williams using a laptop in a light-filled studio

Holly Williams

Blending my strategic marketing experience with my love of design, Sketch Studio gives you access to multidisciplinary insight, but with the boutique experience of working direct with a designer and creative director.

With my clean and minimalistic design style, I create strong, soulful brands that tie together the story, personality, and essence of your business. I know that your difference lies in the details. Tell me everything there is to know about you and your business and we’ll get started creating the brand you’ve always imagined.

What makes me different

What makes me

different

Featured
Care

I care about your business

It’s a privilege to be a part of bringing your brand to life, and it’s a responsibility I don’t take lightly. I care about creating brands that are beautiful, but also purposeful. I’m considered about who I work with, because getting the best result means getting close with my clients to really understand what makes their brand tick.

Detail

I pay attention to the details

I care about my craft too much to accept less-than-perfect design. And while I respect brand rules for established brands, I'll use my initiative to bend the brief where needed. You can trust me to be honest, always with the intention to get the best outcomes for your brand.

Strategy

I design strategically

Beautiful design is what you see, but everything I do has its foundation in marketing-led thinking. This gives your brand the depth and meaning it needs to be both enduring and meaningful. It means outcomes aren’t just good-looking, but also practical to put to work for your business.

Word on the street

  • Holly listened, asked questions, sought feedback and in turn offered her professional advice. This all resulted in a design and service that I am one hundred percent happy with – I wouldn't change a thing.

    Claire McArthur – Claire McArthur Mortgages

  • Thank you for helping bring new life to my brand in a way that makes me feel so proud! You listened to the vision I had for my brand, and were able to translate that into something unexpected, yet something that feels so right!

    Monica Shepherd – Mark My Words

  • Holly was an absolute dream to work with! She understood the vision from the get-go and turned what was a difficult brief into a beautiful, elegant, and easy-to-navigate website. I will definitely be calling on Holly in the future.

    Kaitlen Ridings – Bracu Estate

I love working with

Good humans who value great design, and are invested in the process to get there

Is that you?

A woman wearing AWWA's period underwear and bralette in a sage green colour way

Have a look

our clients + projects