Studio Six

Brand keywords

distinctive
sexy
confident

Founded by Shiree Reidy, Studio Six is a semi-private Reformer Pilates studio in Patumahoe. Shiree wanted more than a logo for the home studio, she wanted a vibe – a distinctive look and feel that matched her strong and dynamic style of Pilates. 

SERVICES

brand positioning
brand design
stationery design
art direction

The Studio Six brand was designed to be different. The clean and contemporary ‘Studio’ contrasts the sharp and sexy ‘Six’ to create a strong and distinctive logo mark.

With only four reformers, Shiree’s classes are designed and adapted for every body. The icon – a subtle SS monogram – is made up of four strokes, each symbolising a reformer. This element represents balance, stability and stepping up.

The beige and charcoal tones are understated and balanced, while the bold, dynamic orange brings fun and energy to the brand. The distinctive green is a trendy take on a more natural tone, while feeling discerning and knowledgeable.

The brand feels warm and sociable, yet sexy and strong – symbolising Shiree’s client community and the post-Pilates confidence and burn.

Photography by Nisha Ravji

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