Miles Builders
Brand keywords
distinctive
modern
understated
Miles Builders deliver distinctively designed and carefully constructed homes in Franklin, the Coromandel and Waikato. Owners, Shaun and Darby Miles, specialise in bespoke, architecturally-designed residences, with a depth of detail, care and commitment unmatched in the industry.
Sketch Studio was engaged to elevate the Miles Builders brand, reflecting their construction expertise, modern style of homes and boutique customer experience – without a hammer or house.
SERVICES
brand positioning
brand design
The Miles Builders brand is defined by a strong word mark logo – a modern design that makes a statement with its style and simplicity. The sharp yet subtle details of the ‘M’ is inspired by Miles Builders’ distinctive, architecturally designed homes.
The ‘M’ and ‘i’ letterforms blending into one is different and distinctive, but clean and uncomplicated, and can stand alone as a strong icon.
The warm grey, charcoal and rust tones represents Miles Builders’ business beginnings – a more mature, understated adaptation of their original black and orange colour palette.
While contemporary and creative, the clean and uncomplicated aesthetic of the Miles Builders brand feels calm, modest and approachable and allows their work to sell itself.
Photography by Kristy Dawn