Turnkey & Co.
Brand keywords
thoughtful
contemporary
balanced
Turnkey & Co. develop, design and build quality turnkey homes, down to the last detail. Every project, from inception to completion, is carefully managed by founders Jon and Chloe Sundgren.
With Jon’s attentive approach to construction and Chloe’s modern, refined interior design, Turnkey & Co. deliver considered homes that balance timeless style with family friendly liveability.
Sketch Studio was commissioned to design a thoughtful, contemporary brand and website, that complements the look and feel of a Turnkey & Co. home.
SERVICES
brand design
website design
art direction
project management
Each home, carefully designed and built by Jon, Chloe and their team of trusted contractors, is carefully delivered from their family to yours. Grounded by strong family values, Turnkey & Co. needed a brand identity that balanced trust and authenticity, with professionalism and quality.
The brand’s design is defined by an understated and timeless wordmark logo. The primary typeface is neutral yet refined, while the secondary typeface is clean and contemporary – just like a Turnkey & Co. home.
Jon and Chloe were sold on a black and white colour palette, to reflect their modern and minimalistic design style. Sketch Studio suggested a softer approach – charcoal grey, white and linen tones for a warm, homely feel. This neutral palette is complemented by two secondary tones – clay and sage green, symbolising the land, construction, landscaping and gardens.
The refined circular icon is a clean, modern representation of a keyhole, speaking to the ‘turnkey’ element of their homes, ready for you to move in and enjoy.
Photography by Kirsty Dawn.