Why you need professional copywriting

Know what you need to say, but can’t get it into words? This is where professional copywriting comes in. So what is copywriting and why do you need it for your business?

WHAT

Hot tip: Copywriting and copyright are two different things.

While copyright gives the person who created the original work exclusive ownership rights, copywriting refers to written words. Whether it’s a brand name, website content, a catchy Instagram caption, words in a brochure, or a blog like this one, copywriting exists all around and you probably don’t even know it.

By definition, copywriting is an act or occupation of writing for marketing or advertising. The product, called copy, is the written content that aims to increase brand awareness, create a connection with the reader and ultimately encourage them to take action.

WHY

When put together in the right way, words can be pretty powerful. Sure, clear and consistent copywriting can inform your readers of who you are and what you do, but it also has the power to engage, inspire, and convert readers into potential customers. Remember, your website is only as good as the content within it.

While many of us struggle to get words onto paper, professional copywriters structure your content and create a clear and consistent tone of voice. At the same time, their written content best optimises google search ranking or SEO.

HOW

Don’t know where you can find your professional copywriter? Sketch Studio can help. I work in partnership with New Zealand based professional copywriters – Mark My Words and Composed being my top picks.